We proudly present our 2022 MBSW VIP speakers:

1. Special Plenary Speakers (Monday, June 20, 2022)

“Recommendations and Considerations for Umbrella and Platform Trials” — Dr. Gregory Levin, CDER, FDA

2. Special Plenary Speakers (Monday, June 20, 2022)

Application of Real World Evidence (RWE) in the Drug Development CycleDr. Christian Nguyen, Vice President of Value Evidence Outcomes (VEO), Eli Lilly

3. Special Banquet Speaker (Tuesday, June 21, 2022)

The Growing Importance of Data and Analytics in Sports Business” —Charlie Shin, Vice President, Data Strategy and Analytics, Indianapolis Colts

Charlie Shin is a highly analytical customer strategy and marketing executive with global and domestic experience in data analytics, strategic planning, project management, customer segmentation, customer relationship management, and KPI management. He excels at guiding enterprise data strategy, CRM initiatives, and organization-wide marketing technology infrastructure.

Charlie currently serves as VP of Data Strategy & Analytics for the Indianapolis Colts where he oversees the data collection, data analysis, data activation and Martech infrastructure that supports commercial operation. Prior to joining the Colts, he was a VP of Strategy & Analytics at MLS for past 15 years where he developed the foundation and enhanced league-wide data strategy, analytic capabilities and Martech infrastructure. He also worked as a senior business consultant at Samsung OpenTide and PwC Consulting for over six years. In addition to his role with Colts, he currently serves as an adjunct faculty at Columbia University’s graduate sports management program.

Charlie holds a BA in business administration from Yonsei University and MS in sports business from New York University.

Abstract:

The universe of data and analytic has changed vastly over the past few years. The convergence of these trends is fueling rapid technology advances and business disruptions. Now, the world’s most valuable resource is no longer oil, but data.

Data innovation represents a massive opportunities across the sports ecosystem. We’ll discuss about Colts data innovation efforts and share examples of various applications in sports.

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